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Sunday 29 July 2012

‘Cinema is bigger than life’

He was an associate of Shankar since Gentleman and co-produced Mudhalvan with the ace filmmaker in addition. And, when he turned director, he gave us Madurey, a success film with Vijay. Now, Madhesh is ready to enthrall us with Mirattal, which stars Vinay within the lead.Talking concerning the film, the director says, “It’s an out-and-out comedy-based film. Normally, people have comedy tracks for romantic films and family dramas. But, in Mirattal, the bottom line is action. And, we have now tried to incorporate action-based comedy, which isn’t often tried within the industry.”

Quiz him on why he chose Vinay, who's referred to as a chocolate boy for an action film, and he explains, “I feel that casting an actor against type gives a fresh feel to the film. For audiences, it provides a brand new experience.”

One of the plusses in Mirattal is Santhanam, whom Madhesh terms because the hottest comedian within the industry today. “Boss Engira Baskaran, which took him to an altogether different level, hadn’t released after I signed Santhanam for this project. Still, I weaved in comic elements that I felt will suit his style. For Santhanam too, doing comedy in an action movie was quite new,” he says.

Like Shankar, Madhesh’s films too are known for his or her grandeur and the filmmaker says that it's how he sees films. “For me, cinema is greater than life; you get to peer a typical person blown as much as 30 times their actual size on screen. So, I always attempt to inject grandeur into my films,” he quips.

Though the team has shot a fight scene and a few songs in London, Madhesh says the film is “a normal budget film”. But, he adds, “We have ensured that we publicize it like a large film to create an expectation for the film. We can be releasing the film on August 2 and we've got ensured through various promotional campaigns that folks are acutely aware of the film and its release date.”

This could also be the explanation behind the team going ahead and releasing the film in around 400 screens in Tamil Nadu. “Generally, people don’t opt for a large release for such films, but our strategy was to release the film in every town in Tamil Nadu along with releasing world wide. Also, the outlet weekend has become crucial in film business today,” he reasons.


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