Kolaveri wins two awards at Goa Fest

The song that went viral last year, and was heard in almost all the pieces of the globe, was also appreciated for its content when it picked up two awards on the Goa Fest 2012 this year.It won gold and silver on the fest. The video was uploaded by Sony Music’s Digital Team at the side of Jack within the box on its YouTube channel on November 16, 2011 and within days became one of the vital popular videos on the planet. Sung by the actor and lyricist of the song Dhanush, ‘Why This Kolaveri Di’s popularity hitherto unknown milestones on social media.

Sony Music in conjunction with their digital partners Jack within the Box were joyous in this victory and said, “Kolaveri Di has set a brand new example worldwide and we're extremely thrilled about these awards as that is just the start. We're sure the success of this song will certainly be written in golden words within the history of music industry. ”

The song was appreciated for its promotion campaign, which was performed through social media platforms, and earlier this year, Dhanush had also visited IIM-Ahmedabad to deliver a chat at the song. At that time, he’d told us, “A lot of Kolaveri’s success has to do with its viral marketing and that’s what I CAN talk about.”