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Wednesday 25 April 2012

Billa 2 earns Rs 40 cr before release

We have reported yesterday that the much-awaited Tamil movie Billa 2 earned Rs 26.5 crore through Tamil Nadu distribution rights. Now, the most recent to listen to concerning the movie is that it has earned greater than Rs 40 crores, which by any yardstick is a record for a Thala film, during the theatrical rights.An official release from IN Entertainment (INE), a part of the Hinduja Group, that's presenting & producing Billa 2, has announced that each one Distribution Rights of the film, except Kerala and Hindi dubbing Rights, was sold at a record breaking prices garnering revenues exceeding Rs 40 crores.

All territories has been sold at record prices for any Ajith film till date. Overall revenue from the film is higher by 35% compared to the former film with certain territories outside of Tamil Nadu going for up to 80% increase. Thus, increasing the proportion of revenue from outside of home state while highlighting the sales and exploitation strategy.

Billa 2 starrer Ajith Kumar, Parvathy Omanakuttan and Bruna Abdullah within the leads will hit the screens in June. The audio of the approaching Tamil film is predicted to hit the stands in May.


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