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Thursday 29 November 2012

Why everybody loves Pizza!

Bejoy Nambiar former associate of Mani Ratnam who made the critically acclaimedShaitan in Hindi and now doing David in Hindi and Tamil loved Karthik Subbaraj’s new wave hit Tamil thriller Pizza.Bejoy has brought the Hindi remake and all other North Indian language remake and dubbing rights (Bhojpuri, Punjabi, Bengali etc) of the film for a whopping Rs 1.10 Cr!

Pizza made in digital and on a shoe string budget of Rs 1.50 Crore has created history of types. It’s dubbing rights in Telugu (Rs 72 lakhs), Kannada (12 lakhs) and Hindi (Rs 1.10 Crore) has gone now for Rs 1.94 Crore . Pizza becomes the primary Indian film which has made extra money from dubbing rights (Hindi, Telugu and Kannada) than cost of the film!

The economics of Pizza* -

Cost of production in the beginning copy stage = Rs 1.50 CrP & A (Print and Ads) = Rs 2.50 CrTotal Cost = Rs 4.00 Cr

Recovery

From Theatrical (distributor share) = Rs 3.25 Cr

Television Rights (Sun TV) = Rs 1.25 CrFrom Remake Rights = Rs 1.94 CrOverseas Theatrical Rights = Rs 0.12 LakhsTotal Revenue = Rs 6.56 

Profit = Rs 2.56 Cr

* The figures mentioned above are approximate and sourced from trade. It's going to not be fully accurate.


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