Remember there has not been any big hero (a celebrity who features in top 10 on the box-office) releases during 2012 summer peak season (April 1 to May 31). Many giant star studded movies like Billa 2, Saguni, Maatran and Viswaroopam were initially planned as early summer releases, but because of different factors they got delayed.
The biggest hit of the season is Rajesh directed Oru Kal Oru Kannadi, the launch pad of Udhayanidhi Stalin. Another summer hit Sundar C’s Kalakalappu featured the relatively unknown Vimal and Shiva in lead roles.
The next 100days will probably see the discharge of a few of the largest movies of this year. All releases are subject to censor certification and completion of the flicks concerned. The dates announced listed below are tentative and listed by this writer after consulting trade experts. It should change, as no film in recent years have released on dates announced by the producer!
Ajith’s Chakri Toleti directed Billa 2 will open the Kollywood door to the biggies on June 15. It will likely be followed two weeks later by Karthi’s Saguni on June 29. Kamal Haasan’s eagerly awaited Viswaroopam is tentatively slotted for a July 13 release. Suriya’s KV Anand directed big budget Maatran would be the next big release on August 15, Independence Day weekend.
Two weeks in a while August 31, the primary super hero film in Tamil Jiiva’s Mugamoodi is slated for release. As of now Vijay’s Thuppaki is probably going to release on September 14 for the large Vinayaka Chathurthi weekend. Finally on September28 UTV is attempting to release their ambitious Vikram’s Thandavam.
Abirami Ramanathan leading distributor and exhibitor said: “Yes, finally the biggies will arrive from June middle to September end, a period of somewhat over 100 days and it will likely be boom time within the industry. I ACTUALLY believe this is a blessing in disguise that in the summer months of April-May we didn't have any biggies and they're coming in traditionally a weak period June-July when schools reopen. A LARGE star movie will bring the audiences to the theatre regardless of other things.”
Nearly Rs 250 Crores could be riding on these films. Their success could be very crucial to Kollywood, as Tamil cinema is emerging because the second biggest grossers within the overseas market after Bollywood films. All big star movies are being sold at US $ 1 million plus for overseas because the Indian Rupee continues to plunge.
None of the producers of the biggies were willing to be quoted regarding thebudget or the discharge date in their film. However G Dhananjayan of UTV said: “Mugamoodi may be releasing in August. Our planned release date is 31st August for Mugamoodi and Thaandavam within the last week of September. But, both will release before Sept 30 is confirmed.”What about Tamil Film Producer Council’s (TFPC) much mentioned decision to release biggies only during festival/national holidays? Nobody is willing to be quoted on it but in private they agree that it isn't possible as too many giant films with crores riding on them are becoming ready for release across the same time.
A spokesperson for a number one multiplex concluded saying: “The release dates need to be firmed up now and there must be no less than two weeks gap between two big films in order that every film gets its due on the box office. I'M HOPING the producers do proper marketing and promotions that are essential for the success of a movie regardless of its star cast.”
So folks prepare for entertainment extravaganza to unfold within the next 100plus days. It will likely be raining blockbusters as just about all top heroes may have a release. Everybody is unanimous that come rain or sunshine they're going to attempt to keep to the promised dates and to bypass any clashes.
Please note superstar Rajinikanth has already booked the Diwali date (November 13) for a solo release for his Kochadaiyaan through the festival of lights!
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