Gautham Menon’s Photon Kathaas Productions, by which AR Rahman is an advisor, is foraying into TV content. They've tied up with tennis player Mahesh Bhupathi’s GloboSport to supply Sitaara, a reality TV show for South India’s next top actress.
Sitaara might be produced in all four South Indian languages (Tamil, Telugu,Kannada and Malayalam). Photon Kathaas in an announcement released on London Stock Exchange’s AIM exchange, where it's listed has stated it.
The statement quoted the company’s CEO Venkat Somasundaram as saying, “It is a transparent example of our stated objective of manufacturing and exploiting adiverse portfolio of South Indian content across multiple formats and languages.”"
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